PROS is the leading AI innovator for the airline industry
Artificial Intelligence isn’t just a buzz word at PROS, it is the backbone of our solutions and what makes customers more successful than their industry peers.
PROS pioneered revenue management and hasn’t stopped innovating since. Whether its willingness to pay, continuous pricing, or offer marketing, we are a market leader with a reputation for vision, innovation and results.
You want to retail when, how and where you want and lucky for you, PROS innovation is defining modern airline retailing. Our Offer and Order Management portfolio is putting the control back in your hands.
Struggling to modernize and simplify your commercial model?- You’ve come to the right place to define your offer-driven future.
Not just another vendor, a trusted partner ... our customers will tell you why
Adopting technology trends to drive your business is one thing, but harnessing the power of predictive AI to create optimal offers and orders is another.
One of the biggest secrets to our success? We know the meaning and value of true partnership. Co-creation and co-innovation. As trusted partners, we work with our customers and help turn ideas into reality — together.
“We benefit from a long history of co-creating [with PROS], because for complete transparency, we are always evaluating the best option. We are obviously not only looking at PROS, but all the market. And still, we end up with more and more collaboration with PROS. It’s for objective reasons. Because we think the way we are working together, that we can bring in our science, our ideas, our way of working, and combine that with the input of PROS, and that is a recipe for success.”
“The relationship we have with PROS is very collaborative. Working with PROS, we now apply more science and best practices in our revenue management approach, which has delivered measurable improvements to yield performance.”
“We continuously throw business challenges at the PROS science team, and they constantly look at it with an open eye and with a customer-first approach, where they very actively listen to what we have to say about our business problems and they come up and propose various solutions... Our partnership with PROS, in one word, has been great.”
“PROS has been a strategic partner to Korean Air for many years. These latest innovations enable us to deliver a better experience and drive revenue for our business to support our global vision.”
OUTCOMES| Customer Results
Do your investments field both revenue uplift and cost savings?
In a world where costs continue to skyrocket, focus investments that prepare you for the future and pay you back.
We don’t like to boast, but with more than 130 happy airline customers across the globe, we have a lot to be proud of. Results like…
+2-3%
Average 2-3% Revenue Lift with PROS Revenue Management
+1.5%
Up to 1.5% additional Revenue Lift with Continuous Pricing
+9%
Up to 9% Revenue Lift with Dynamic Ancillary Science
+2%
Up to 2% additional Revenue Lift with Request-Specific Pricing
PROS really knows how to optimize the offer — lucky for you, that's the key to your future growth
Competition in the airline industry is fierce. And every technology investment you make is an investment in your future. You need to prioritize mastering the offer, the key component to driving value, revenue and profitability.
From premier revenue forecasting capabilities to real-time dynamic pricing and offer creation and distribution, PROS is the one-stop-shop for offer management, allowing you to retail how, when and where you want, and break-free of legacy investments that don’t pay dividends.
Airline Revenue Management
PROS Airline Revenue Management software utilizes proven AI to forecast and optimize bid prices. Known as the industry leader in airline revenue management, PROS cutting-edge AI-powered forecasting capabilities maximize revenue across every seat, flight and market.
PROS Dynamic Offers fuels AI-based offer creation, allowing airlines to design and distribute dynamically priced products (seat + ancillaries). Power the dotcom, metasearch engines and NDC channels with airline-led, off-PSS shopping, reshopping and merchandising capabilities.
PROS Offer Marketing solutions help airlines drive customer-centric marketing strategies that fuel direct channel growth and customer acquisition. Increase web traffic, improve conversion rates, enhance customer experiences, and drive brand engagement both on and off the airline dot com.
PROS Real-Time Dynamic Pricing gives airlines more pricing flexibility and channel control by computing seat availability and dynamically pricing offers in real-time. With proven AI, confidently offeraccurate, real-time availability across all channels to increase conversions and reduce revenue leakage.
PROS Dynamic Ancillary Pricing delivers AI-powered dynamic pricing science to ancillary sales. Take PROS AI to the next level and price, rank and bundle ancillaries based on customer segmentation to maximize revenue with every purchase.
PROS Group Sales Optimizer gives airlines full control of their group offers with a digital end-to-end solution to effectively manage pricing, bookings, and contracts. Increase airline group sales productivity and revenue with sales automation and AI-powered dynamic pricing.
Are you sure your technology partners are as sound as they say they are?
Technology investments need to evolve with you, regardless of where you decide to go. So, investing in partners with long-term financial viability is in your best interests — and we’re sure your board would agree.
As a profitable, publicly traded company on the New York
Stock Exchange (NYSE: PRO) PROS customers can be
confident that they are building sustainable relationships with a partner that is here to stay.
Reliability & Consistency
PROS has a proven track record of fulfilling our commitments and delivering on time, ensuring your business stays on track without unexpected disruptions.
Long-term Viability
As a profitable, publicly traded company on the New York Stock Exchange (NYSE: PRO) PROS is held to rigorous financial standards.
Risk Mitigation
PROS can help protect your business from risks and
safeguard your investments. Unstable vendors pose potential
dangers such as bankruptcy, sudden price hikes, or service
discontinuation.
Investment
PROS invests significantly in our infrastructure, talent, and innovation, ensuring customers always have access to the
latest advancements and benefit from continuous
improvements.
Peace of Mind
Rest assured PROS has the resources to fulfill our commitments, honor warranties, and provide the necessary support.
INDUSTRY PERSPECTIVE | PROS Blog
Thought leaders have a lot to say about the rapid innovation impacting the airline industry
Experts from across the industry, including PROS, IATA, Lufthansa, Emirates and other organizations share recent successes, perspective on industry trends and more.
Open? Check. Modular? Check. Ready for the future of airline retailing? You bet.
The PROS platform is powerful, but even more powerful when complemented by other industry innovators hell-bent on ensuring you can architect your modern retail ecosystem. That’s why the PROS Airline Offer and Order Management strategy is built with a partner-open philosophy.
Our partner ecosystem helps you build your retail ecosystem intentionally and prevents vendor lock-in. Break-free of vendor monopoly. Prioritize scale, AI, innovation and time-to-market, so that you can see better results, faster.
Understand the data behind our value proposition and what we deliver to the airline industry.
6.3M
Transactions per Minute
130+
Airline Customers
#1
Choice for Revenue Management
#1
Choice for Offer Marketing
1,500+
People
24+
Data Scientists
31
Patents and Patents-pending
40M
Proven AI models
18
Partners
450+
Implementations
+2-3%
Average Revenue Uplift over other RM systems
38
Years of Industry Experience
SECURITY | The PROS Cloud
Rest easy. Your data is safe with PROS
Robust information security and compliance are paramount in today’s digital landscape, where the rapid exchange of sensitive data and the increasing sophistication of cyber threats demand stringent measures.
Over a Trillion Transactions a Year
PROS applications are deployed globally under a Software-as-a-Service (SaaS) model in a multi-cloud environment. Cloud providers include Microsoft Azure, IBM Cloud and Amazon Web Services (AWS).
Housed in SOC2-certified data centers, it has the security and availability features you demand of a mission-critical
application, including monitoring and disaster recovery centers.
Beyond Secure
Compliant with GDPR, SSAE18 SOC 2 Type 2, ISO 27001, ISO
27018, and Cloud Security Alliance’s Cloud Control Matrix.
Built to Scale
Configured with elasticity to meet your performance requirements, architected for high availability.
Built to Scale
Built to work within complex airline IT infrastructures.
Integrated with all industry standard APIs, including NDC,
IATA PAOREQ, PAORES, EDIFACT and more. Out-of-the-box
connectors that integrate with all standard PSS providers.